Reviewed by the Smart Comparison editorial team · Updated July 2026
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Choosing a broadband deal involves more than just picking the cheapest monthly price. Speed, contract length, setup fees and the small print around price rises can all affect the total cost over your contract.
Broadband speeds are measured in megabits per second (Mbps). For light use — browsing, video calls and streaming on one device — 30Mbps is plenty. A family with multiple people streaming HD video simultaneously will want 100Mbps or above. Heavy users with 4K streaming, gaming or large file downloads should look at 500Mbps+ full fibre plans, which are now competitively priced and widely available.
Most broadband deals are 18-month or 24-month contracts. Longer contracts typically have a lower monthly cost — but you're locked in. No-contract (rolling monthly) deals are more flexible but usually cost more per month. If you're unsure how long you'll be at your current address, a shorter contract or no-contract plan may be worth paying a slight premium for.
Some providers charge an activation or setup fee — typically £25–£50 — which is either paid upfront or added to your first bill. Others waive it entirely. Always factor the setup fee into total contract cost when comparing deals. A deal that looks cheaper monthly might be more expensive overall if it carries a large setup fee.
Most of the major broadband providers — BT, Sky, Virgin Media, TalkTalk — apply an annual price rise mid-contract, typically in April. Historically these have been linked to CPI or RPI inflation plus an additional percentage (often 3.9%), which can add several pounds per month to your bill. Always check a provider's price rise policy before signing up. Some smaller providers and social tariff deals are exempt from these rises.
The fastest and most reliable broadband technology. Fibre optic cables run all the way from the exchange directly into your home. Typical speeds range from 100Mbps to 1Gbps (1,000Mbps). Now available to around 82% of UK homes via Openreach, CityFibre, Virgin Media and local altnets. If full fibre is available at your address, it's almost always worth choosing over older technologies.
The most common type of broadband in the UK. Fibre runs from the exchange to the green street cabinet near your home, then copper telephone wires complete the connection to your door. Typical speeds of 35–80Mbps. Also marketed as 'fibre' by most providers despite not being full fibre. Speeds depend partly on your distance from the cabinet.
Virgin Media operates its own network using coaxial cable rather than Openreach's copper or fibre infrastructure. Speeds are faster than FTTC, with packages starting at 132Mbps. Available to more than half of UK premises. If you're in a Virgin Media area and want speeds above 100Mbps without paying full-fibre prices, it's a strong option — though setup fees are typically higher than Openreach providers.
Switching broadband is easier than most people expect. Ofcom's One Touch Switch scheme, launched in September 2024, means you no longer need to contact your old provider to cancel — your new provider manages the entire process and notifies your old one automatically. One Touch Switch covers providers on the Openreach network (BT, Sky, TalkTalk, EE and most others). Virgin Media uses its own network and is not part of the scheme.
If you or someone in your household receives Universal Credit, Pension Credit, or certain other qualifying benefits, you may be eligible for a social tariff broadband deal. These cost between £12–£24 per month and are not subject to mid-contract price rises. Major providers including BT (Home Essentials), Sky (Sky Broadband Basics), Virgin Media and TalkTalk all offer social tariffs. See Ofcom's social tariff guide for the full list of eligible benefits and available deals.
You could pay as little as £12/mo for broadband on a social tariff — no mid-contract price rises.
Check if you qualify →Most providers increase prices mid-contract each April. Check the price rise terms before signing up — look for 'No price rise' in deal badges.
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