Privacy Policy
Last updated: 18 July 2026
Who we are
Smart Comparison is a UK-based price comparison website operating at smartcomparison.co.uk. We help UK consumers find the best deals on mobile, broadband, insurance and energy.
What data we collect
We collect the following data when you use our site:
- Pages you visit and deals you click on
- Your IP address when you click an affiliate deal link (see below)
- Your approximate location (country/region level only)
- Device type, browser and operating system
- Referring website (how you found us)
We do not collect your name, email address or payment details unless you voluntarily provide them.
How we use your data
We use the data we collect to:
- Improve our comparison tools and deal listings
- Understand which deals are most popular
- Track affiliate clicks for commission purposes
- Monitor site performance and fix errors
Affiliate links & third parties
When you click a deal on Smart Comparison, you are redirected to the provider's website via an affiliate tracking link. This allows us to earn a commission if you sign up. The provider may set their own cookies when you visit their site. We are not responsible for third party privacy practices.
IP address logging on affiliate clicks
When you click an affiliate deal link on Smart Comparison, we record your IP address alongside the click event. We do this for two purposes:
- Fraud and abuse detection — to identify and investigate unusual click patterns, such as a high volume of clicks from the same address in a short period, which can indicate automated traffic or affiliate fraud.
- Debugging — to help us diagnose technical issues with our affiliate tracking.
Your IP address is not used for any other purpose, is not shared with advertisers or third parties, and is not combined with any other information to identify you personally.
Retention: IP addresses collected on affiliate clicks are retained for 90 days, after which they are deleted.
The legal basis for this processing is our legitimate interest in protecting the integrity of our affiliate programme and preventing fraudulent activity (UK GDPR Article 6(1)(f)).
Cookies
We use essential cookies to make our site work. We also use analytics cookies to understand how visitors use our site. You can disable cookies in your browser settings, though this may affect how our site works.
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to processing of your data
- Lodge a complaint with the ICO at ico.org.uk
Contact us
If you have any questions about this privacy policy or how we handle your data, please contact us at privacy@smartcomparison.co.uk