How we make money
Smart Comparison is completely free to use. Here's how we keep the lights on.
We earn affiliate commission
When you click a deal on Smart Comparison and sign up with a provider, we earn a small commission from that provider. This is paid by the provider — not by you — and never affects the price you pay.
Does commission affect our rankings?
No. Our deals are always ranked by price and value — not by who pays us the most. We show every available deal regardless of commission rate. A provider paying us higher commission does not rank higher in our results.
Which providers do we work with?
We work with affiliate networks including Awin to access deal data from UK mobile and broadband providers. Not every provider in the UK is listed on our site — we only show providers whose deals we can access and verify.
Is our comparison service truly unbiased?
Yes. Our goal is to help you find the best deal for your needs. We display deals transparently, update prices daily, and never accept payment to promote specific providers. If we can't show a deal objectively, we don't show it.
How is this different from advertising?
We do not display advertisements on Smart Comparison. We do not accept payment from providers to feature their deals prominently. Our only revenue is the commission we earn when you switch — which aligns our interests with yours. We only earn when you find a good deal.